Jack Tesmer Institute

Welcome to the Jack Tesmer Institute

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Plan©

Where Companies Learn to Become Dramatically More Competitive

One simple, profound principle: In the 21st century, organizations compete in four different types of markets:

	Type of Market	Ideal Type of Organization
	Frontier	Pioneer
	Jungle	Hunter
	Battleground	Warrior
	Kingdom	Ruler

If your organization is the right match for its market, a synergy is created that deeply supports and empowers everything it does.

But if your organization lacks this alignment, it is headed for dysfunction, struggle, or even outright failure.

What Type of Market Does Your Organization Compete In?

To find out, take the online assessment. It will provide you with an analysis of your organization and the marketplace. See sample output here.

What We Do

We are an assessment company:
Our experienced executives and organizational development specialists show businesses how to become dramatically more competitive through a breakthrough process known as Business Matching, in which we help you:

Identify what kind of market you compete in.
Discover what kind of organization yours is now.
Determine what type of organization you should be.
Match your organization smoothly and efficiently with its market.
Identify new markets where you are poised to succeed.

We assist educators in the classroom:

“Tesmer’s assessment instrument, well grounded within the field of accepted organizational theory, is an effective pedagogical tool that can enliven management class discussions.”

Andrew H. Van de Ven, PhD
Immediate Past President
Academy of Management

Our assessment instrument is a valuable pedagogical tool for capstone courses in strategy and management. When integrated with case studies, it provides students an in-depth and educational insight into the interplay of organization structure with the market place characteristics. See the Education Advisory Council section for more details.

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