Jack Tesmer has done it again! His latest book, Sync & Swim, continues to build upon his unique approach to strategic business management. His descriptions and examples help readers gain deeper insight into the principles underlying complex and continuously changing market environments.
To think outside the box, innovators need to create their own new boxes. First he reviews his well validated conclusion that in order for firms to “swim” well in today’s rapidly changing and complex environments, they must “synchronize” all the precisely assessed dimensions of their organizations with those of their chosen markets. Tesmer’s market-centric box-approach to strategic management is painted with memorable metaphors. But what distinguishes this new book is Tesmer’s focus on providing candid advice and concrete examples of exactly how to manage organizational change. Highlighted are the needs for different kinds of leadership styles and structures. These chapters can obviously be of immense and immediate value to MBA students, managers, executives, and change coaches/consultants competing in the business sector.
Sync & Swim will be available in January 2015, on Amazon.com. Until then please contact us to purchase an advanced copy.
Jack Tesmer's first book "Your Perfect Business Match", was a groundbreaking approach to surviving and thriving in the highly competitive marketplace.
It provides a roadmap to help managers navigate the complex and challenging business environment and steer organizations on a path to success. In this book, Jack
- examines and identifies the new market environments that have emerged in the first years of the twenty-first century;
- provides detailed descriptions of the different types of markets and details the dynamics of each;
- details the kinds of strategic choices that must be made in matching an organization to it market environment; and,
- offers concrete, substantive direction for creating a corporate culture that is responsive to a company's specific market.